People start New Year with
new resolutions. Resolutions need not be just for personal growth and
development but also has to be for business as well. A digital marketer should
hold a resolution this New Year 2017 to make its company achieve all the desired
digital goals so that can enhance the online presence. Since digital marketing is an ever-growing
industry there may be exciting opportunities coming at the way this year. Grab
all the opportunities possible.
A digital marketer first
should set goals, what he/she wants to achieve, where they want to see the
company in future etc and plan out accordingly. There is no overnight success
in digital marketing industry. The calendar has to be prepared well in advance.
Before planning new strategies, it is important to analyze the previous
strategy and the achievements associated with it. Based on the past results
obtained, move ahead with a new strategy which will help to achieve the results
the previous strategy lacked in. A digital marketer should always be ready with
‘’Plan B’’. When ‘’Plan A’’ is not giving the results, ‘’’Plan B’’ will come in
action. The strategy should be prepared to keep in view various important
aspects as to improve the sales, traffic, online reputation, and profit.
A digital marketer’s
resolution should include a strategy which has the following mentioned below:
1. Website should be even
more user-friendly
2. Create SEO friendly content- Content should be
unique, relevant and published regularly.
3. Social media is a great way to create new leads and increase ROI.
It should focus on visuals as it has more impact. Postings can be in the form
quiz or puzzles etc which will help to engage the customers. This may help in
achieving goals in terms of a number of leads, engagement, impression and
reach.
4. Online reputation is important in all aspects of business. Set up email campaigns to request and respond
reviews from customers and even handle negative reviews.
5. Local listings are
important to the overall web presence. Make sure that your company name,
address, and phone (NAP) is correct and consistent across all the sites. It
helps people find a business when they search for particular local product or
service.
6. Get the website mobile
optimized. As everyone’s on mobile, lot of the web traffic is mobile. More
responsiveness may come from mobile devices.
An effective strategy
requires the focus on a number of digital marketing factors such as SEO, PPC,
social media, email marketing. Globalocal Digital is an agency located in Pune
which provides all the digital marketing services which help to improve the
marketing efforts of any business. For more information call on 9168645164/65
or visit at https://www.globalocaldigital.com/